Hotelient understands the need for independent Hotels & Resorts to maximize their marketing budgets using technology and creative thinking. With over 15 years of experience in Hotels Sales & Digital Marketing, we can offer your Hotel or Resort the tools to maximize your online direct reservations and increase RevPar by applying common sense with a little helping hand from technology!
With our main office based in the UK as well as Spain, offering our clients local presence in order to better understand their requirements as they make sense of the changing world of online hotel marketing.
Get in contact with us if your would like to find out how hotelient can help your hotel or resort improve their online conversions and guest satisfaction.
To illustrate how I help hoteliers, I would like to share an example on how I took a hotel that had launched at the height of the financial crisis from 2% occupancy to 54% in the space of 3 years while increasing RevPar by 18€.
The resort is 30 mins from Alicante airport, has 120 rooms and is located within a golf course of the same name. During my 5 years there, my initiatives grew revenue from €72k to €2.9M by implementing the following simple strategies:
Intense period of contracting (Golf Agents/Leisure Agents/MICE/OTA´s)
Optimization of Segments to improve Direct Business levels & RevPar
Implement Upselling & Cross Selling strategy to improve incremental revenues
Design & introduce a Digital Marketing plan to improve online visibility & direct revenues.
Implement strategy of improve guest data capture.
I was able to achieve spectacular growth in occupancy, RevPar and overall revenue simultaneously whilst not being overly dependent on any particular channel.
Whilst OTA´s can deliver bookings on demand, they come at a price. That’s why I decided to invest time in improving the hotels online presence and distribution technology. It is important to regularly review online technology as it changes fast. For example, changing a booking engine that was best of breed 2 years prior, yield a 300% increase in direct online bookings year on year.
The problem is, that it can be a challenge to stay abreast of what works best in the online marketing space. My mission is to help hoteliers make better marketing decisions. based on the latest best practices and technical solutions.
I am here to connect with hotel general managers and sales & marketing directors who are interested in attracting guests directly and increasing RevPar.
Learn more about latest hospitality trends by visiting my blog http://hotelient.info