Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
A recent study by Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzed online travel content consumption and booking across devices and audience …
Málaga has always been a fantastic city, and with the redevelopment of the centre, port plus the addition of Museums and Antonio Banderas newly opened …
It is now a common acceptance within our industry that more and more of your guests are searching for a hotel using their mobile rather …
Google´s active entry into the travel market is a game changer for the hospitality industry. Today, the majority of independent Hotels & Resorts still heavily …
What is a typical hotel online marketing strategy? You need to visible everywhere, on social media, blogs, email campaigns, great looking web & easy to use …
Remarketing lists for search ads (RLSA) is a great way for hotels & Resorts gain higher conversion online rates with lower ad costs, It allows …
Hotels and Resorts are as usual being very conservative when it comes to adapting to the new realities on how to market to their prospective …
When marketing to our clients, all of us use email campaigns and social media to promote our offers and promotions, but when comparing open rates with push …
Most hotels spend hundreds and in some cases thousands of euros every month on ensuring that they promote their website either with google AdWords campaigns, SEO optimisation, …