Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
Barça became the first sports club on the planet to reach 100 million fans on social media by February 2014. At the time, Barça …
Most hotels spend hundreds and in some cases thousands of euros every month on ensuring that they promote their website either with google AdWords campaigns, SEO optimisation, …
The next few months are going to prove very challenging for Independent hotels as they make sense of the changing landscape, on one side you …
For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they …
What is TripAdvisor’s Instant Booking? Instant Booking from Tripadvisor allow hotel chains, independents, and online travel agencies (OTAs) to use an auction bidding tool to …
From €2000 per month in `booking engine fees to zero in less than five years while increasing direct bookings. Yes, we know of one small …
It´s tough being a Director of a Hotel or Resort, not only over the last 10 years hotels have had to deal with their relationship …
A major change is happening that hotels will soon start becoming aware of. For the first time, Google users can now book a hotel room …