Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
Most hotels & resorts have for a number of years been investing into generating traffic to their website through PPC and SEO strategies, so it’s …
For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they …
There has been quite a lot of debate lately regarding the new offering by Booking.com – BookingSuite. The Priceline Group acquired Buuteeq, a digital marketing …
From €2000 per month in `booking engine fees to zero in less than five years while increasing direct bookings. Yes, we know of one small …
The next few months are going to prove very challenging for Independent hotels as they make sense of the changing landscape, on one side you …
I was with a group of Hotel Sales Directors in FITUR last week discussing the pros and cons of the booking engines they have on …
What is TripAdvisor’s Instant Booking? Instant Booking from Tripadvisor allow hotel chains, independents, and online travel agencies (OTAs) to use an auction bidding tool to …
Recently we asked European hotels including the UK, what they thought about Tripadvisor´s new adventure into becoming a source of direct revenue for hotels. The …
It´s tough being a Director of a Hotel or Resort, not only over the last 10 years hotels have had to deal with their relationship …