5 simple tips to increase your reservations with photos & videos

5 simple tips to increase your reservations with photos & videos

We all know that photos and videos are a great way to sell your hotel or resort right?  So why is it one area where the majority of hotels have under-invested!  We are living in an age where photos and even more so videos are taking on a greater importance.   The way we all connect and interact online makes it difficult for you get your hotel to stand out from the crowd and show why you are different and better than your competitors.

In 2015, just having a picture of your exterior, lobby and bedroom doesn´t cut it.  You have to entice your prospective guests through original photos and videos.  What are your unique features?  Why are you different?  Do you have unique personalities within your team that your clients love?

Here are five simple tips to show you how to get the most from your photos and videos which will help increase your visibility and reservations:-

  • Planning – Before you even call a photographer, you need plan what photos you think the best show off your hotel.  Look at guests comments to gauge how clients see you, which parts of the hotel do they think are your strong points?  Preparation is key by having Flowers,  extra amenities.  fruit platters, suitcases, cocktails or champagne ready to decorate your rooms, bars lobbies etc.  If you have the budget, organise for a professional to decorate the spaces you want to photograph.  Warm, open faces speak thousands of words in a picture,  ensure your staff are aware that there is photo shoot taking place.   Again, if you have the budget, use models who can help you show what your guests can enjoy when they are staying with you. From drinking a glass of champagne on the terrace overlooking your swimming pool to enjoying a dessert at your buffet restaurant.  By being clear beforehand and knowing what you want, will allow you get the most from your photos.  Also, if your hotel boasts MICE facilities, Spa, Golf, etc., these also need to be prepared and decorated.  A photographer does not know your hotel; you do!

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  • Investigate – We would all love to have a big marketing department helping us, coming up with great new original ideas for creating photos and videos for your hotel or resort.  The reality is that most of the independent hoteliers cannot afford that luxury, but what we can do is look on the web and source ideas that can be adapted to your hotel.  One of my personal favorites promotional hotel videos (Shown below) was Nobu Hotel @ Caesars Palace.  They show off the whole hotel in a video that is original and engaging.   The key is to explain to your video producer is a concept that suits your target audience (business, couples, families, etc.) so that they can translate it into a video for you.

  • Editing – Once you have an excellent selection of impacting and beautifully presented photos.  The next stage is to get them adapted for your various social media pages, website, and other pages which publish your hotels photos.  Another great technique is to add a few words to each photo to perfectly describe them and show off your major strengths for example “Deluxe Room with fantastic views” or “Free High-Speed WIFI.”

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  • Publishing – With your selection of photos and videos now ready, ensure that all your agents, website, OTA´s and social media update their pages with these new images.  There are services that you can contract which can help you with this process.  The key is that wherever your prospective guest finds you, they see the same photo.
  • Don´t Stop there!! – Once you have your hotels, official photos and videos completed, which you should update once every couple of years.  You can now start to build an excellent collection of pictures of some of the many significant events, celebrities that you host at your hotel.  Videos of guests commenting about their stay are also very compelling.  If you have a cocktail bar then why not a quick  1 min video showing your guests on how to make the perfect cocktail like shown in this video below from Iceland Air Hotels.  Be creative and original, videos and photos are great at promoting what kind of guest experience your future clients can enjoy.  We all have a fantastic camera and video recorder on our smartphones, just hook them up to a tripod and with a little help from programs such as Camtasia and you will be well on your way!

Have fun, allow your staff to participate, they can also be a source of new ideas.  By updating your current photographs and videos as well as generating fantastic new content, will provide your guests who are viewing your hotel to understand in greater depth why you are unique and why they should choose to stay with you rather than one of your competitors.

Are you frustrated that your online bookings are not increasing?  Email us at info@hotelient.net for more information on how Hotelient can work with you to implement a proven online strategy that delivers results.

 

5 quick steps to generate video content for your hotel without hurting your marketing budget

5 quick steps to generate video content for your hotel without hurting your marketing budget

Two things future guests look for most when researching hotels for their next trip: photos and video. Video is by far the best way in showing travelers what your hotel or resort looks like and what they can expect upon arrival. It allows your guests to feel confident their cash will be well spent at your hotel.

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Are you the Sales or Marketing Director for a hotel? Here are easy 5 tips to generate video content for your property:

1. Invite guests to submit video reviews of your hotel. Customer reviews can be the most vital selling point you have. This will allow researching travelers to access a well-rounded source of information about your hotel. You can even help them on the way by getting your reception team to record it for them.

2. Make the most of property slideshows, photos and videos. Sell your hotel or Resort as well as surrounding area to the researching future guest, with photos and video of your property — from the pool, to guest rooms, to the lobby and fitness center. Let them see it all.

3. Inspire guests with your videos. Don’t simply show them the inside of your hotel or Resort, but the outside as well. Is your hotel over looking the beach or has great views of a golf course? That may be your number one selling point. Use videos to help clients imagine spending their holiday on the white sandy beaches outside your hotel. Are you located in a major city centre? Perhaps you’re located in a quiet mountain town. Whatever your location, use your surroundings as a selling point to future guests.

4. Avoid setting false expectations. As much as you want to inspire your guests and sell your property as the best in the area, you do not want to set up false expectations. If your property isn’t a five star hotel or resort, don’t sell it like it is. Focus on the realistic selling points and pros of your property without giving customers the expectation they will have an experience they simply won’t get at your location. If your hotel is more of a conference center than a resort, that’s OK! But tell it like it is.

5. Share content from industry experts. Travel authors and consultants can be an incredible resource at your disposal. Search out trusted travel personalities and collaborate with them to create video content around a creative topic that you will both be able to share online via your web or social pages. A few ideas of topics: Travel tips, top 5 things to do when visiting your city, best restaurants in town. Consider the topics prospective guests might be interested in when planning a holiday and create video around those topics.

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Always remember that when creating video content for your hotel, your mantra should be: “Show, don’t tell.” Create content that is more than people talking about your property. Show your guests what they will experience when they book at your location, rather than telling them. Remember, a picture is worth a thousand words.

5 Shockingly simple ideas for creating engaging content that works for any hotel, without having to think

5 Shockingly simple ideas for creating engaging content that works for any hotel, without having to think

The majority of hotels have a Facebook page, twitter account, and google+ page. That is great but it is always a real struggle to post interesting content apart from the obligatory sharing of offers and upcoming events right? Well here is 5 proven ways to get you posting exciting content that helps generate online bookings without breaking into sweat!

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  1. Video Reviews –Ask your Reception or public relations team to suggest to your clients, who have mentioned that they had a fantastic stay at your hotel, whether your team can record a 30 second video review. You do not need any fancy video cameras, just a smartphone recording a client what they think about their experience at your hotel or resort. Great content within a minute!
  2. Upload & Share – Get these reviews into your youtube channel and share it across your social media channels. Prospective clients love to see other clients talking about their stay. We all know the power of Tripadvisor, creating your own video reviews is taking it to the next level.
  3. Share your written testimonials – Most hotels have some form of online or written questionnaires, well don´t just keep them for the weekly internal meetings, start posting them on your social media. you can also promote the great comments you receive on Tripadvisor or booking.com.
  4. Feature Videos – Got a great pool, wonderful lobby or a stunning suite? Well don´t just post photos, create your own 20-30 second videos describing how great they are and what your clients can find when you are there. Again no hi-tec equipment required, just invest in a tripod fit for a smartphone and you are ready. Just make sure you upload them to your Youtube channel and post across all your social media pages.
  5. Local Reviews – Your reception team recommend to your guests great places to go, best bars & restaurants, best beaches, etc all the time. Well why don´t your staff write a review about how great these places are and post online. All of you are local experts and can really provide your guests useful and informative information to explore your local area. If some of your staff like being in front of the camera, well get them to make a video about their experiences. Now you are motoring!

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So, five great and easy ways to get engaging content for your social media pages that will provoke discussions and comments that drives more fans and more interactions. Do not use your social media just to post offers and photos of your hotel, engage in a whole new way, and have fun while you are doing it! Need help in guest marketing? Hotelient can help you get ahead online, for more information email us info@hotelient.net

bnr_content-marketing

5 Shockingly simple ideas for creating engaging content that works for any hotel, without having to think

5 Shockingly simple ideas for creating engaging content that works for any hotel, without having to think

The majority of hotels have a Facebook page, twitter account, and google+ page.  That is great but it is always a real struggle to post interesting content apart from the obligatory sharing of offers and upcoming events right?  Well here is 5 proven ways to get you posting exciting content that helps generate online bookings without breaking into sweat! Content

  1. Video Reviews -Ask your Reception or public relations team to suggest to your clients, who have mentioned that they had a fantastic stay at your hotel, whether your team can record a 30 second video review.  You do not need any fancy video cameras, just a smartphone recording a client what they think about their experience at your hotel or resort.  Great content within a minute!
  2. Upload & Share – Get these reviews into your youtube channel and share it across your social media channels.  Prospective clients love to see other clients talking about their stay.  We all know the power of Tripadvisor, creating your own video reviews is taking it to the next level.
  3. Share your written testimonials – Most hotels have some form of online or written questionnaires, well don´t just keep them for the weekly internal meetings, start posting them on your social media.  you can also promote the great comments you receive on Tripadvisor or booking.com.
  4. Feature Videos – Got a great pool, wonderful lobby or a stunning suite? Well don´t just post photos, create your own 20-30 second videos describing how great they are and what your clients can find when you are there.  Again no hi-tec equipment required, just invest in a tripod fit for a smartphone and you are ready.  Just make sure you upload them to your Youtube channel and post across all your social media pages.
  5. Local Reviews – Your reception team recommend to your guests great places to go, best bars & restaurants, best beaches, etc all the time.  Well why don´t your staff write a review about how great these places are and post online.   All of you are local experts and can really provide your guests useful and informative information to explore your local area.  If some of your staff like being in front of the camera, well get them to make a video about their experiences. Now you are motoring!

quattrojaws_500_01 So, five great and easy ways to get engaging content for your social media pages that will provoke discussions and comments that drives more fans and more interactions.  Do not use your social media just to post offers and photos of your hotel, engage in a whole new way, and have fun while you are doing it! Need help in guest marketing? Hotelient can help you get ahead online, for more information email us info@hotelient.net bnr_content-marketing