Is Your Hotel Website Mobile-Friendly? Google’s Next Algorithm Update is coming this month

Do you remember the last time you landed on a site that wasn’t optimized for mobiles?  Frustrating isn´t it.  From zooming in to view content to trying to click on tiny links.  Most likely you just clicked off this website and carried on searching.

Well Google realized how frustrating this whole experience is and decided to change their algorithm accordingly, so when someone’s searching on a mobile device, Google will position first sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find.


At the moment, Google advises you which sites are mobile-friendly in their mobile search results however, from the 21st April, they’ll be actually rewarding and penalizing websites for their mobile experience.


So how can you check that your website is not going to penalized from the 21st April?

Enter your website’s URL into Google’s Mobile-Friendly Test and it will tell you if you’ve got a mobile-friendly page or not. If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly. If the website does not pass, Google will let you know the page is not mobile-friendly and give some reasons why.

Many of the common reasons why a website isn’t mobile-friendly is because:

  • The content is wider than the screen: This requires users to scroll side-to-side to read the page.
  • The text too small: This means the user must zoom to read text on the page.
  • The links too close together: On a smartphone, links should be easy to tap with your fingers — this means that the links should be big enough and in natural location to tap. Most smartphone users hold their phone in their right hand and tap links with their thumb.
  • The mobile viewport isn’t set: This is a little more on the technical side of things, but the mobile viewport controls the width of the page for the device. If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. This is an extra special case where responsive design comes in handy — responsive design will automatically adjust the viewport based on the device.


If your website is not optimized, no worries.  Hotelient can provide your hotel or resort with a number of options to get you up and running quickly.

Email us at for more information.


1 Comment

  • […] A mobile responsive website is most important during the booking process; in helping to convert a potential guest into an booked guest. This therefore helps to increase revenue per available room (RevPar). Mobile hotel websites are accessible across various device platforms; it can be accessed, searched for and shared with lots of people through various devices thus increasing traffic and potential bookings. Mobile responsive websites adapt automatically to fit any screen. Graphics, text and overall design adjust to fit the screen size no matter what type of device the website is being viewed on; therefore allowing for easier booking. Mobile hotel websites appear in search engine results such as Google or Bing therefore guests searching for your hotel directly on their mobile devices. Links to mobile websites can be shared on social media platforms such as Facebook and Twitter; guests can follow a link sent by a friend or colleague via these and other social networks when browsing on either their desktop or their mobile device.  From April 21 Google will be actually rewarding and penalizing websites for their mobile experience as I explained here. […]

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