Reputation Marketing works by helping you build a stellar online reputation, then creating engaging content from reviews and posting to a range social media and websites. Valuable leads are attracted to your hotel when they see other people saying great things about you. Now that Google is becoming like Tripadvisor to hotels, you will attract prospects who were originally checking out your competition.
HOW DO WE ACHIEVE THIS?
By converting your hotel from one that manages reputation to one that promotes your reputation – Reputation Marketing
This is achieved in two ways 1) By making easier for guests to leave feedback and 2) By promoting your positive guest reviews across all your media platforms including videos.
How does it work?
Firstly, we will create an online questionnaire for your hotel, like the one shown below. It is totally customizable. This questionnaire allows your guests to leave feedback about their stay at your hotel.
If they give you a 4 or 5-star rating, then links to 3 review sites of your choice are made available for your guest to post their comments too directly
Now if your guest gave your hotel less than a 4 star rating, then this box does not appear as shown below, thus allowing your hotel to connect directly with the guest, whilst keeping their feedback in-house, and without allowing them to post to the 3 review sites.
PROMOTING YOUR REPUTATION
We provide your hotel with the technology that will allow you to promote your best reviews from around the web straight to your website, so there is no need for your clients to click off, which improves your online conversions. As recent studies have shown, hotels that proactively promote their reviews are 33% more likely to convert website lookers into bookers!
As well as hosting your questionnaire and providing instant notification on all reviews you receive from across the web, we also promote your best guest reviews across social media allowing future clients to view and engage with the excellent customer service you are offering, written by other guests.
We provide online training for your staff and advise on the best ways to gain maximum reviews, as well as helping you reconnect with guests who have recently stayed with you in order to get their great feedback too.
So, in a nutshell, we make it easier for your guests to leave feedback and we promote your great reviews across all online platforms. On our premier package, we even create a 1 min video per month, promoting a great guest review and improving your video SEO at the same time. Since 40% of all searches on the web are for videos, this is ideal for your hotel to gain a competitive advantage