Why Independent Hoteliers should take note of hotel chains direct booking´s drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients …
Looking ugly on mobile alienates 70% of UK market
A recent study by Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzed online travel content consumption and booking across devices and audience segments in …
Why Max Starkov’s Google/TripAdvisor nightmare is a blessing in disguise for hoteliers willing to embrace a new paradigm
Remember this? Steve Ballmer suggested in this interview back in 2007 that no-one would pay 500$ for a phone or that business people will not …
Why do my repeat clients always book with booking.com?
This is a question that I hear often from Hotel & Sales Directors especially ones that are investing in targeting new clients via OTA´s and …
Remarketing Strategy- A simple way to improve your Hotels online direct bookings
For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they …
Simple handy guide to help you prepare your hotel´s online marketing strategy
About this time of year, most Director of Sales & General Managers are sitting down to finalize their Sales & Marketing budgets and plan for …
Why hotels should be focusing on improving their online user experience to increase direct reservations
The recent announcement that Booking.com was integrating with Tripadvisor’s Instant Booking has been filling our industry news for the last week. This news though should …
Do Independent hotels have the right strategy with OTA´s?
Having worked for a number of independent hotels, I appreciate the difficulty in attracting clients online to come and stay at your hotel or Resort. It is …
Hotelient seeking to disrupt the internet booking engine market
From €2000 per month in `booking engine fees to zero in less than five years while increasing direct bookings. Yes, we know of one small …
How Hotels & Resorts can learn from FC Barcelona to reap rewards in Social Media
Barça became the first sports club on the planet to reach 100 million fans on social media by February 2014. At the time, Barça …