Move over ReviewPro, Reputation Marketing is new hot topic for hotels in 2015
Managing guests feedback has always been key for hotels. Having been a senior manager within hotels & resort for several years, I understand how hotels …
Smart Hotels are becoming their own “OTA”s with more traffic than booking.com, without paying commissions
Google Hotel Finder has been around for a number of years mainly as an experiment, but over the last few months Google has started displaying Google …
Why Max Starkov’s Google/TripAdvisor nightmare is a blessing in disguise for hoteliers willing to embrace a new paradigm
Remember this? Steve Ballmer suggested in this interview back in 2007 that no-one would pay 500$ for a phone or that business people will not …
Avoiding negative SEO in order to Improve your Hotels visibility online
SEO, or search engine optimization, has become a necessary part of business, especially for hotels & resorts. It’s what helps companies get their websites in …
How should the independent hotelier react to the latest changes in the online travel market?
It is a fascinating time to be part of an industry that is changing day by day. Over the last few years, it was about …
OTA’s need to rethink revenue streams thanks to Google eyeing up the distribution cake.
Google´s active entry into the travel market is a game changer for the hospitality industry. Today, the majority of independent Hotels & Resorts still heavily …
How Facebook messenger can help increase guest satisfaction and RevPar performance
Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast …
How Hotels can gain higher conversion rates with lower ad costs using Google´s Remarketing lists for search ads (RLSA)
Remarketing lists for search ads (RLSA) is a great way for hotels & Resorts gain higher conversion online rates with lower ad costs, It allows …
Investment in technology not a priority for Independent Hotels in 2016
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
Simple handy guide to help you prepare your hotel´s online marketing strategy
About this time of year, most Director of Sales & General Managers are sitting down to finalize their Sales & Marketing budgets and plan for …