AccorHotels goes toe to toe with Priceline to target independent hotels online distribution
The next few months are going to prove very challenging for Independent hotels as they make sense of the changing landscape, on one side you …
Why do my repeat clients always book with booking.com?
This is a question that I hear often from Hotel & Sales Directors especially ones that are investing in targeting new clients via OTA´s and …
How to spot a dodgy reputation optimization company with 3 simple questions and keep TripAdvisor´s Steve Kaufer happy!
As Steve Kaufer CEO of Tripadvisor mentioned in his recent letter (see below) to hotel owners and managers that there are a number of companies …
Why content marketing is the single most important investment facing hotels in 2015.
Hotels are at present, at the start of an historic transformation – and it focuses on content. Major Hotel chains are now marketing with content – that is, …
Why Independent Hoteliers should take note of hotel chains direct booking´s drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients …
Tripadvisor´s Instant Booking – A great new tool to increase RevPar or just another channel?
What is TripAdvisor’s Instant Booking? Instant Booking from Tripadvisor allow hotel chains, independents, and online travel agencies (OTAs) to use an auction bidding tool to …
How Apps can delight guests, reduce costs and increase your revenue!
Over the last few years, Smartphones have become a must have for everyone. Recent studies have shown that the first thing that people look at …
How Facebook messenger can help increase guest satisfaction and RevPar performance
Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast …
Cart Abandonment Marketing, a simple way to improve your hotels RevPar
Most hotels & resorts have for a number of years been investing into generating traffic to their website through PPC and SEO strategies, so it’s perhaps unsurprising …
Generating revenue from your hotel’s FREE WIFI will be key
For hotels and resorts over the last few years have always been faced with the same issue, which is the urgent need to improve their …