How should the independent hotelier react to the latest changes in the online travel market?
It is a fascinating time to be part of an industry that is changing day by day. Over the last few years, it was about …
Why having a mobile website and app together can help your hotels RevPar and reduce your costs
Do you really need a hotel app or can you just use your mobile optimized website? The truth of the matter is that a mobile …
5 Simple steps that help promote your destination and increase your RevPar
Travellers are always looking for that something special, the lure of a swimming pool next to a bar that served Mojito´s to pictures of beautifully …
AccorHotels goes toe to toe with Priceline to target independent hotels online distribution
The next few months are going to prove very challenging for Independent hotels as they make sense of the changing landscape, on one side you …
Why do my repeat clients always book with booking.com?
This is a question that I hear often from Hotel & Sales Directors especially ones that are investing in targeting new clients via OTA´s and …
How to spot a dodgy reputation optimization company with 3 simple questions and keep TripAdvisor´s Steve Kaufer happy!
As Steve Kaufer CEO of Tripadvisor mentioned in his recent letter (see below) to hotel owners and managers that there are a number of companies …
Why content marketing is the single most important investment facing hotels in 2015.
Hotels are at present, at the start of an historic transformation – and it focuses on content. Major Hotel chains are now marketing with content – that is, …
Why Independent Hoteliers should take note of hotel chains direct booking´s drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients …
Tripadvisor´s Instant Booking – A great new tool to increase RevPar or just another channel?
What is TripAdvisor’s Instant Booking? Instant Booking from Tripadvisor allow hotel chains, independents, and online travel agencies (OTAs) to use an auction bidding tool to …
How Apps can delight guests, reduce costs and increase your revenue!
Over the last few years, Smartphones have become a must have for everyone. Recent studies have shown that the first thing that people look at …