Investment in technology not a priority for Independent Hotels in 2016
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
The buzzword at the moment is “Content Marketing” Some hotel chains are making big strides in this area. Marriott in late 2014 announced that is was launching …
From €2000 per month in `booking engine fees to zero in less than five years while increasing direct bookings. Yes, we know of one small …
A major change is happening that hotels will soon start becoming aware of. For the first time, Google users can now book a hotel room …
Do you remember the last time you landed on a site that wasn’t optimized for mobiles? Frustrating isn´t it. From zooming in to view content to …
The pressure on independent hotels can sometimes be immense, from offering the best price in an extremely competitive market to ensuring that you are providing …
There has been quite a lot of debate lately regarding the new offering by Booking.com – BookingSuite. The Priceline Group acquired Buuteeq, a digital marketing …
I was with a group of Hotel Sales Directors in FITUR last week discussing the pros and cons of the booking engines they have on …
Managing guests feedback has always been key for hotels. Having been a senior manager within hotels & resort for several years, I understand how hotels …
The majority of hotels have a Facebook page, twitter account, and google+ page. That is great but it is always a real struggle to post interesting content apart …