Investment in technology not a priority for Independent Hotels in 2016
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
The buzzword at the moment is “Content Marketing” Some hotel chains are making big strides in this area. Marriott in late 2014 announced that is was launching …
The amount of data we as individuals share online has increased year by year. From what we post on Facebook or tweet on Twitter gives …
A major change is happening that hotels will soon start becoming aware of. For the first time, Google users can now book a hotel room …
SEO, or search engine optimization, has become a necessary part of business, especially for hotels & resorts. It’s what helps companies get their websites in …
The pressure on independent hotels can sometimes be immense, from offering the best price in an extremely competitive market to ensuring that you are providing …
There has been quite a lot of debate lately regarding the new offering by Booking.com – BookingSuite. The Priceline Group acquired Buuteeq, a digital marketing …
Managing guests feedback has always been key for hotels. Having been a senior manager within hotels & resort for several years, I understand how hotels …
Two things future guests look for most when researching hotels for their next trip: photos and video. Video is by far the best way in …
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …