Simple handy guide to help you prepare your hotel´s online marketing strategy
About this time of year, most Director of Sales & General Managers are sitting down to finalize their Sales & Marketing budgets and plan for …
Tripadvisor´s Instant Booking – A great new tool to increase RevPar or just another channel?
What is TripAdvisor’s Instant Booking? Instant Booking from Tripadvisor allow hotel chains, independents, and online travel agencies (OTAs) to use an auction bidding tool to …
Survey finds that over 75% of European hotels say they will NOT connect directly to Tripadvisor
Recently we asked European hotels including the UK, what they thought about Tripadvisor´s new adventure into becoming a source of direct revenue for hotels. The …
5 simple steps to keep your hotel ahead of the rest in online marketing and distribution
It´s tough being a Director of a Hotel or Resort, not only over the last 10 years hotels have had to deal with their relationship …
Google quietly decides to compete with Tripadvisors Instant Booking
A major change is happening that hotels will soon start becoming aware of. For the first time, Google users can now book a hotel room …
Move over ReviewPro, Reputation Marketing is new hot topic for hotels in 2015
Managing guests feedback has always been key for hotels. Having been a senior manager within hotels & resort for several years, I understand how hotels …
Why hotels should be focusing on improving their online user experience to increase direct reservations
The recent announcement that Booking.com was integrating with Tripadvisor’s Instant Booking has been filling our industry news for the last week. This news though should …
How should the independent hotelier react to the latest changes in the online travel market?
It is a fascinating time to be part of an industry that is changing day by day. Over the last few years, it was about …
Investment in technology not a priority for Independent Hotels in 2016
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …