Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
Why do my repeat clients always book with booking.com?
This is a question that I hear often from Hotel & Sales Directors especially ones that are investing in targeting new clients via OTA´s and …
Hoteliers need to do more to connect with 70% of UK market study finds
A recent study by Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzed online travel content consumption and booking across devices and audience …
Are hotels doing enough to increase their online conversions?
What is a typical hotel online marketing strategy? You need to visible everywhere, on social media, blogs, email campaigns, great looking web & easy to use …
Do Independent hotels have the right strategy with OTA´s?
Having worked for a number of independent hotels, I appreciate the difficulty in attracting clients online to come and stay at your hotel or Resort. It is …
Simple handy guide to help you prepare your hotel´s online marketing strategy
About this time of year, most Director of Sales & General Managers are sitting down to finalize their Sales & Marketing budgets and plan for …
An overview of Europe´s fastest growing OTA – Bidroom.com
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for …
Hotels are wasting 99% of their Marketing Budgets!
Bold statement isn´t it, but how do we know it is true? Just imagine this scenario in your hotel or Resort: You announce an open …
How Hotels & Resorts can learn from FC Barcelona to reap rewards in Social Media
Barça became the first sports club on the planet to reach 100 million fans on social media by February 2014. At the time, Barça …
Is bidroom.com, Europe’s fastest growing OTA about to disrupt Booking.com and Expedia’s stranglehold, by connecting hotels directly with guests?
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for …