Do Independent hotels have the right strategy with OTA´s?
Having worked for a number of independent hotels, I appreciate the difficulty in attracting clients online to come and stay at your hotel or Resort. It is …
Investment in technology not a priority for Independent Hotels in 2016
Last week was the premier tourism event in Spain, FITUR. A good chance to take a check on what is the current sentiment with hotels …
Smart Hotels are becoming their own “OTA”s with more traffic than booking.com, without paying commissions
Google Hotel Finder has been around for a number of years mainly as an experiment, but over the last few months Google has started displaying Google …
Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
Will Goliath crush David? Distressed inventory upstart, Roombid.eu calls out Hotel Tonight with an auction style model.
There is a lot to take in for Sales Directors of Hotels & Resorts as the hotel market has been constantly evolving over the last decade. Gone …
An overview of Europe´s fastest growing OTA – Bidroom.com
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for …
OTA’s need to rethink revenue streams thanks to Google eyeing up the distribution cake.
Google´s active entry into the travel market is a game changer for the hospitality industry. Today, the majority of independent Hotels & Resorts still heavily …
Why Independent Hoteliers should take note of hotel chains direct booking´s drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients …
The BookingSuite “Free” website trap for independent hotels and resorts
There has been quite a lot of debate lately regarding the new offering by Booking.com – BookingSuite. The Priceline Group acquired Buuteeq, a digital marketing …
Hotelient seeking to disrupt the internet booking engine market
From €2000 per month in `booking engine fees to zero in less than five years while increasing direct bookings. Yes, we know of one small …