Simple handy guide to help you prepare your hotel´s online marketing strategy
About this time of year, most Director of Sales & General Managers are sitting down to finalize their Sales & Marketing budgets and plan for …
An overview of Europe´s fastest growing OTA – Bidroom.com
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for …
Tripadvisor´s Instant Booking – A great new tool to increase RevPar or just another channel?
What is TripAdvisor’s Instant Booking? Instant Booking from Tripadvisor allow hotel chains, independents, and online travel agencies (OTAs) to use an auction bidding tool to …
Is bidroom.com, Europe’s fastest growing OTA about to disrupt Booking.com and Expedia’s stranglehold, by connecting hotels directly with guests?
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for …
Survey finds that over 75% of European hotels say they will NOT connect directly to Tripadvisor
Recently we asked European hotels including the UK, what they thought about Tripadvisor´s new adventure into becoming a source of direct revenue for hotels. The …
Why Independent Hoteliers should take note of hotel chains direct booking´s drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients …
5 simple steps to keep your hotel ahead of the rest in online marketing and distribution
It´s tough being a Director of a Hotel or Resort, not only over the last 10 years hotels have had to deal with their relationship …
Hotelient seeking to disrupt the internet booking engine market
From €2000 per month in `booking engine fees to zero in less than five years while increasing direct bookings. Yes, we know of one small …
Google quietly decides to compete with Tripadvisors Instant Booking
A major change is happening that hotels will soon start becoming aware of. For the first time, Google users can now book a hotel room …
Move over ReviewPro, Reputation Marketing is new hot topic for hotels in 2015
Managing guests feedback has always been key for hotels. Having been a senior manager within hotels & resort for several years, I understand how hotels …