Hotelient understands the need for independent Hotels & Resorts to maximize their marketing budgets using technology and creative thinking. With over 15 years of experience in Hotels Sales & Digital Marketing, we can offer your Hotel or Resort the tools to maximize your online direct reservations and increase RevPar by applying common sense with a little helping hand from technology!
With our main office based in the UK as well as Spain, offering our clients local presence in order to better understand their requirements as they make sense of the changing world of online hotel marketing.
Get in contact with us if your would like to find out how hotelient can help your hotel or resort improve their online conversions and guest satisfaction.
Hotelient continues to grow every day thanks to the confidence our clients have in us.
Hotelient approaches every client’s business as if it were our own. We believe a consulting firm should be more than an advisor. We put ourselves in our clients’ shoes, align our incentives with their objectives, and collaborate to unlock the full potential of their business. This builds deep and enjoyable relationships.
The right approach is necessary for the right outcome. Hotelient approaches work by applying its external knowledge to your Hotel´s or Resort internal way of doing work. We know that in order to maximize the potential of success for your Hotel we need to shape our expert advice in a way that applies to your way of doing business. This allows us to create rich relationships with our clients.
John Kearney – Director & Founder
To illustrate how I help hoteliers, I would like to share an example on how I took a hotel that had launched at the height of the financial crisis from 2% occupancy to 54% in the space of 3 years while increasing RevPar by 18€.
The resort is 30 mins from Alicante airport, has 120 rooms and is located within a golf course of the same name. During my 5 years there, my initiatives grew revenue from €72k to €2.9M by implementing the following simple strategies:
Intense period of contracting (Golf Agents/Leisure Agents/MICE/OTA´s)
Optimization of Segments to improve Direct Business levels & RevPar
Implement Upselling & Cross Selling strategy to improve incremental revenues
Design & introduce a Digital Marketing plan to improve online visibility & direct revenues.
Implement strategy of improve guest data capture.
I was able to achieve spectacular growth in occupancy, RevPar and overall revenue simultaneously whilst not being overly dependent on any particular channel.
Whilst OTA´s can deliver bookings on demand, they come at a price. That’s why I decided to invest time in improving the hotels online presence and distribution technology. It is important to regularly review online technology as it changes fast. For example, changing a booking engine that was best of breed 2 years prior, yield a 300% increase in direct online bookings year on year.
The problem is, that it can be a challenge to stay abreast of what works best in the online marketing space. My mission is to help hoteliers make better marketing decisions. based on the latest best practices and technical solutions.
I am here to connect with hotel general managers and sales & marketing directors who are interested in attracting guests directly and increasing RevPar.
Learn more about latest hospitality trends by visiting my blog http://hotelient.info
Mark Brown – Director & Founder
Mark Brown is a speaker, social media & online marketing expert. Formally, Digital Sales & Marketing Director for Great Hotels of World where he Developed strategic objectives for the different business strands, identifying synergies across departments, effecting change in the sales and business development culture, subject matter expert on Social Media, E-commerce and online marketing. Responsible for sales and marketing of the evolution suite of hospitality distribution software.