Hoteliers need to do more to connect with 70% of UK market study finds
A recent study by Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzed online travel content consumption and booking across devices and audience …
Why do my repeat clients always book with booking.com?
This is a question that I hear often from Hotel & Sales Directors especially ones that are investing in targeting new clients via OTA´s and …
Push Notifications vs Emails vs Facebook, which offers better value to hotels, Resorts and Golf courses?
Hotels and Resorts are as usual being very conservative when it comes to adapting to the new realities on how to market to their prospective …
OTA’s need to rethink revenue streams thanks to Google eyeing up the distribution cake.
Google´s active entry into the travel market is a game changer for the hospitality industry. Today, the majority of independent Hotels & Resorts still heavily …
Simple handy guide that will help your hotel get the best out of social media
A lot of our clients come to us and ask always the same question. “We have all been told to be on Social media, we …
How Hotels can gain higher conversion rates with lower ad costs using Google´s Remarketing lists for search ads (RLSA)
Remarketing lists for search ads (RLSA) is a great way for hotels & Resorts gain higher conversion online rates with lower ad costs, It allows …
How Apps can delight guests, reduce costs and increase your revenue!
Over the last few years, Smartphones have become a must have for everyone. Recent studies have shown that the first thing that people look at …
Why Max Starkov’s Google/TripAdvisor nightmare is a blessing in disguise for hoteliers willing to embrace a new paradigm
Remember this? Steve Ballmer suggested in this interview back in 2007 that no-one would pay 500$ for a phone or that business people will not …
5 ways to increase your RevPar without speaking to or emailing your guests by doing this one simple thing
When marketing to our clients, all of us use email campaigns and social media to promote our offers and promotions, but when comparing open rates with push …
Is bidroom.com, Europe’s fastest growing OTA about to disrupt Booking.com and Expedia’s stranglehold, by connecting hotels directly with guests?
As Priceline and Expedia continue their consolidation as the two dominant Ota´s, who are currently at present purchasing up all their competitors around them. Dependency for …