Independent European Hotels are sleepwalking into an era of increased OTA dependency
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which …
A recent study by Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzed online travel content consumption and booking across devices and audience segments in …
The amount of data we as individuals share online has increased year by year. From what we post on Facebook or tweet on Twitter gives …
It is now a common acceptance within our industry that more and more of your guests are searching for a hotel using their mobile rather …
The majority of hotels have a Facebook page, twitter account, and google+ page. That is great but it is always a real struggle to post …
Most hotels spend hundreds and in some cases thousands of euros every month on ensuring that they promote their website either with google AdWords campaigns, SEO optimisation, …
A recent study by Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzed online travel content consumption and booking across devices and audience …
Málaga has always been a fantastic city, and with the redevelopment of the centre, port plus the addition of Museums and Antonio Banderas newly opened …
Hotels and Resorts are as usual being very conservative when it comes to adapting to the new realities on how to market to their prospective …
Google Hotel Finder has been around for a number of years mainly as an experiment, but over the last few months Google has started displaying Google …